Advertising and auteur cinema come together in this screening in which we look at an underappreciated area of Cinema Novo. Fernando Lopes, José Fonseca e Costa and António de Macedo all made short publicity films using innovative, experimental approaches that would be reflected in their better-known works. In this screening, we present eight films that provide different readings of a permanently new cinema.

Screening presented by Eduardo Cintra Torres, Hugo Barreira and Pedro Leitão

As Palavras e os Fios, Fernando Lopes

Portugal, pub., 1962, 12’

Copy digitised by Cinemateca Portuguesa – Museu do Cinema, with the financial support of the National Film Plan.

Nicotiana, António de Macedo

Portugal, pub. 1964, 16’

Copy preserved by Cinemateca Portuguesa – Museu do Cinema.

Vermelho, Amarelo e Verde, Fernando Lopes

Portugal, pub., 1966, 9’

Copy digitised by Cinemateca Portuguesa – Museu do Cinema, with the financial support of the National Film Plan.

E Era o Vento… e Era o Mar — Sesimbra, José Fonseca e Costa

Portugal, pub., 1966, 11’

Copy digitised by Cinemateca Portuguesa – Museu do Cinema, with the financial support of the National Film Plan.

Alta Velocidade, António de Macedo e António de Cunha Telles

Portugal, pub., 1967, 17’

Copy digitised by Cinemateca Portuguesa – Museu do Cinema, as part of the Recovery and Resilience Plan. This measure is part of the Next Generation EU programme.

A Metafísica do Chocolate, José Fonseca e Costa

Portugal, pub., 1967, 18’

Copy digitised by Cinemateca Portuguesa – Museu do Cinema, as part of the Recovery and Resilience Plan. This measure is part of the Next Generation EU programme.

O Tejo Rota do Progresso, Fernando Lopes

Portugal, pub., 1967, 11’

Copy digitised by Cinemateca Portuguesa – Museu do Cinema, with the financial support of the National Film Plan.

A Revelação, António de Macedo e Francisco Castro

Portugal, pub., 1969, 18’

Copy digitised by Cinemateca Portuguesa – Museu do Cinema.